In May 2012, I stumbled upon some poor Fantasy Baseball advice and decided to venture into the writing game myself. After all, I was a 22-year Fantasy veteran at that point, how hard could it be?
While it has been both rewarding and humbling on numerous levels, it is amazing to step back and look at the path Fantasy Sports have taken over the past three years.
The two most significant changes in the Fantasy Sports industry are the wholehearted embrace of Daily Fantasy Sports and mobile devices.
In just three years, the entire landscape has been flipped, and Fantasy analysts are left to appeal to the masses and stay ahead of the game.
With one-day contests driving content read on handheld computers, the audience is different and analysis is forced to adapt.
5 Tips to Appeal to the Demands of an On-the-Go DFS Audience
1. One- and Two-Sentence Paragraphs are Just Fine
In fact, they’re not a bad goal. Take a peek at your work on a cell phone, and if you have to scroll down to finish a paragraph it is too long. Nothing is worse than tackling a 17 line block of text on a handheld.
2. Ensure You Have Clearly Recognizable and Consistent Headers
Headers are the reader’s road signs, whether it’s individual player’s names or categories. Draw a skimmer’s attention to what they’re interested in, and let your content keep them reading.
3. While Content Rules, Consistent Quality Will Grow Your Audience
Well-founded recommendations will fail to deliver at times, but as long as readers can go back to the well, they will. No one has the golden ticket of fantasy advice, but well-presented analysis will be recognized over hyperbole fluff.
4. Target a Specific Audience
Make sure your audience knows exactly what is being covered, and trying to engage daily and year-long players in deep and shallow formats is too much. In the daily racket, separating the focus of Cash and GPP contests can help, too.
5. Read More … But Less
Improve your online writing by reading non-Fantasy articles and content. Fantasy opinions and analysis can be influence by the writers you respect, and reaching your own conclusions is important.
You’re the audience, what are you looking for in Fantasy analysis? What improvements are needed to meet the demands of handheld daily players?
Neil has been faking sports since 1990, and has been covering fantasy sports for three years. Currently, he wears the C at TheFakeHockey.com and is an associate editor at DobberHockey.com. He is a fantasy analysts with USA TODAY Fantasy Sports, and contributor to RotoWire.com and FSLR.ca.